Monday, April 1, 2013

Bellogia Caron

Countdown for the Gowns of Goodwood exhibit (April 4-June 5).  This begins a series on the scents which graced the ladies who wore the gowns:

Based on the number of bottles in our collection, Bellodgia Caron appears to have been a favorite perfume of Margaret Hodges.  Formulated by the perfumer Ernest Daltroff, it first appeared on the market in 1927.  The inspiration for this perfume was the quaint Italian town of Bellagio, "The Pearl of Lake Como."  It is described as having top notes of carnation and rose; middle notes of jasmine, lily-of-the-valley and violet; base notes of musk, clove, vanilla and sandalwood.  Caron is now owned by the Ales Group and a reformulated version is still available for purchase (the bottle is unchanged after all these years).  The scent is described by Caron as "warm and lively... evocative of a field of carnations drenched in sunlight, punctuated here and there with roses, jasmine, violet, and lily of the valley... a shard of light stolen from the simmering Italian sun..."  Interestingly, this oriental perfume, inspired by an Italian town, was created by a Russian perfumer for a Parisian company and marketed to American women.
1926 advertisement for Bellodgia Caron perfume:
"latest creation of Caron of Paris"
1947 advertisement:  "Fleurs de Rocaille:
Bellodgia Parfume de Caron"
1960 advertisement, "subtly distinctive"

1961 Advertisement, "The Greatest Name in Perfume"
Caron Bellodgia

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